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Auracast enabled
hearing aids

The future of connectivity and assistive listening technology is here. Auracast™ broadcast audio transforms audio experiences with the latest Bluetooth® technology and Auracast enabled hearing aids.

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What is Auracast and Bluetooth LE Audio?

Watch Thomas Olsgaard, Principal Engineer at GN Group, run through the benefits of this breakthrough technology. Thomas is one of the original industry engineers who worked with Bluetooth SIG to establish the standard,1 working for many years to help develop the technology that enables hearing aids to connect via Auracast. GN has created the industry’s first hearing aid to connect to both Bluetooth Low Energy (LE) Audio and Auracast broadcast audio.

Meet the Expert

Bluetooth Low Energy (LE) Audio is the next generation of Bluetooth® wireless connectivity

You probably already use Bluetooth technology in your daily life, streaming music, TV audio or calls. The new Bluetooth LE Audio offers the clearest sound, lowest latency and lowest battery consumption for all-day streaming. In the next few years, it is expected there will be 3 billion Bluetooth LE Audio enabled devices including mobile devices, computers and TVs.2

 

Auracast broadcast audio gives great new possibilities to stream audio at public places

Auracast broadcast audio, the next generation of assistive listening technology, is being rolled out in public places globally and in everyday devices to transform audio experiences and make hearing inclusive. Join Auracast experiences near you with Auracast enabled hearing aids and compatible devices.2

 

 

Hearing & streaming
benefits with Auracast hearing aids

5 reasons to get excited about the new streaming possibilities of Bluetooth LE Audio and Auracast.
Your clients can hear it all directly in hearing aids enabled for Auracast.

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Turn up the enjoyment

Tune into silent TVs in waiting rooms, airports, sports bars, and at the gym to make the experience more enjoyable.

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Stay updated

Hear announcements from public address systems at travel hubs, hospitals, arenas, places of worship, etc.

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Join cultural experiences

Get all the facts on museum tours, at conference centres, and at tourist attractions – in your language.

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Share moments

Invite others to share your audio experience and streams to create great new memories.



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Choose your experience

Direct connectivity to mobile devices, tablets and computers is one of the top 3 reasons for satisfaction with hearing aids.

Future-proof connectivity

The first to connect with Auracast

Our latest hearing aids are made for Auracast, connect with Bluetooth LE Audio, are top-rated for hearing in noise, are available in small, comfortable styles for mild to profound hearing loss, and come in 100% recyclable packaging.

Works with Auracast hearing aids

Auracast enabled hearing aid accessories

Improve TV time with a TV-Streamer+
The TV-Streamer+, also Auracast enabled, sends the sound from the TV directly to the hearing aids at the preferred volume.

Eliminate extra noise with the Multi-Mic+
This Auracast enabled mic helps in extra-challenging situations, such as listening from a distance or at places with loud acoustics.

Where to connect hearing aids to Auracast

2.5 million locations globally by 20302

Auracast will make the world more hearing-friendly and accessible for everyone at places like conference centres, movie theatres, transportation centres, places of worship, restaurants and gyms.

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How to connect hearing aids to Auracast

 

You can connect to Auracast in 3 ways

Connect as you would to any Bluetooth device under the Bluetooth menu, scan a QR code to connect, or push a physical button at the location.
 

Which devices can you use to connect?

You can connect mobile devices and the latest computers with Auracast enabled hearing aids as you would any other Bluetooth enabled device. Check device compatibility.

Auracast and Bluetooth LE Audio technical explanations

The new LC3 codec is the new standard for the wireless transmission of audio from transmitter to receiver systems.

A codec compresses data to transmit it with minimal energy consumption and computational effort. Formerly, these codecs have not been optimised for the specific requirements of hearing aids, and as a result, hearing aids manufacturers have developed and added their own proprietary protocols.

This has led to recurring connection issues across different manufacturers, as a consistent compatibility between hearing system firmware, smartphone operating systems, and Bluetooth protocols could not be guaranteed.

Additionally, LC3 is the new standard codec for audio transmission for all products using Bluetooth LE Audio. This will result in significantly fewer compatibility limitations in the future.

The new LC3 codec and Bluetooth LE Audio were developed in collaboration with the Consumer Electronics industry and hearing aid manufacturers. Bluetooth LE Audio is optimized for low power consumption, high audio quality, and very low latency.

With Bluetooth LE Audio, it will be possible to establish direct connections from the television, laptop or other Bluetooth 5.3 compatible devices, to hearing aids.

Auracast is the next-generation Assistive Listening System (ALS). It can co-exist with other technologies, like telecoil. It has a broader transmission, is easy to install, and enables people to sit wherever they want to hear.

Auracast opens up entirely new possibilities for streaming audio in public places.

Listening is simple: users select the Auracast stream they want to listen to on their mobile device, and the hearing aid or an Auracast-enabled device receives the signal, just like selecting a WiFi-hotspot.

It can also be done by clicking on a physical button at the location or by scanning a QR-code. Hearing aid wearers get a high-quality signal in several places, as the installation of an Auracast streamer is cost-effective and straightforward.

Not only can lectures at a conference, university, school, or museum be streamed to hearing aids, but also the sound from silent or quiet TVs at bars, in buses or in stores.

In public places such as a train station or airport, announcements about trains or flights will be transmitted directly to the hearing aids, so everyone gets the information they need.

Even in the cinema, Auracast is a great improvement for hearing aid wearers. The audio signal of the movie is streamed directly to the hearing aids, no matter where they’re seated. So, follow the action, and don’t miss out.

Ready to offer Auracast enabled hearing aids?

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  1. Hearing Tracker. Karl Strom and Matthew Allsop. 6 February 2024 - ReSound Nexia Hearing Aid Line Extended with New BTEs, Custom Rechargeables, and Auracast Innovations (hearingtracker.com)
  2. Bluetooth SIG

* Hands-free calls are compatible with iPhone 11 or later, iPad Pro 12.9-inch (5th generation), iPad Pro 11-inch (3rd generation), iPad Air (4th generation), iPad mini (6th generation), iPad (10th generation) or later, with software updates iOS 15.3 and iPadOS 15.3 or later. Hands-free calls are compatible with mobile devices with Bluetooth 5.3 or later.
**Two-way streaming is compatible with MacBook Pro introduced in 2021 or later, plus MacBook Pro (13-inch, M1, 2020), MacBook Air introduced in 2022 or later, plus MacBook Air (M1, 2020), iMac introduced in 2021 or later, Mac mini introduced in 2020 or later, Mac Studio introduced in 2022 or later, and Mac Pro introduced in 2023 with software updates macOS Sonoma 14 or later.